PADCOIN | The first OOH blockchain advertising network
Introduction Nowadays, advertisements have different distribution channels and are getting more innovative, influenced by internet and social media such as: Facebook, Google, Instagram, TikTok, etc. In addition, this is an opportunity to benefit from digital distribution channels. The marketing industry is a concept of "adhering" to the process of connecting producers (or potential producers) through a product or service to customers - both existing and potential. Marketing is used to identify, satisfy and keep the customer. Due to the stagnated market development and innovation in the past 2-3 years, marketing has emerged to set the stages in developing new markets and new concepts. Implementing marketing strategies as a measure to remain profitable requires businesses to shift their focus to production and the perceived needs and desires of their customers. With the new technology advancements, the opportunities for developing various marketing campaigns for promoting bra