PADCOIN | The first OOH blockchain advertising network
Introduction
Nowadays, advertisements have different distribution channels and are getting more innovative, influenced by internet and social media such as: Facebook, Google, Instagram, TikTok, etc. In addition, this is an opportunity to benefit from digital distribution channels.
The marketing industry is a concept of "adhering" to the process of connecting producers (or potential producers) through a product or service to customers - both existing and potential. Marketing is used to identify, satisfy and keep the customer. Due to the stagnated market development and innovation in the past 2-3 years, marketing has emerged to set the stages in developing new markets and new concepts. Implementing marketing strategies as a measure to remain profitable requires businesses to shift their focus to production and the perceived needs and desires of their customers.
With the new technology advancements, the opportunities for developing various marketing campaigns for promoting brands are rapidly increasing. In addition, it costs less than traditional advertising. The concept of PowerAD is to revolutionize and further develop the idea of offline advertising. PowerAD is an advertising platform that decentralizes the way ads are distributed to the end-users and gives individuals an opportunity to benefit from this. It is an advertising platform that pays people to advertise on their vehicles. PowerAD makes simple & measurable out-of-home advertising solutions for our modern world –we make launching outdoor advertising as easy as posting a Facebook ad. PowerAD has the technology to make buying out-of-home media trackable, easy, and at scale, by leveraging a pool of outdoor assets on our easy-to-use marketplace platform.
There are several ways to promote the product and we stand out by promoting a product that offers unique and innovative advertising campaigns, as well as original and attractive marketing. This is achieved by developing the Mobile Application PowerAD, which as a type of marketing product offers everything that is needed to develop and promote a brand on a global and local scale.
In short, PowerAD pays people to advertise on their vehicles. For car owners, PowerAD is the easiest way to earn an extra monthly income while driving and fulfilling everyday obligations. It is a neutral advertising platform that connects drivers and brands to create powerful advertising on vehicles.
Our vision is PowerAD to deliver campaigns across Europe and the rest of the world starting from startup companies to Fortune 500 companies. We will provide access to brands and drivers to a powerful real-time monitoring, analysis, and reporting platform. PowerAD will be also the first company in Europe to provide brands with real-time data through this unique medium supported by blockchain technology.
What is PADCoin?
𝗣𝗔𝗗𝗰𝗼𝗶𝗻 is exclusive on-platform currency for 𝗣𝗼𝘄𝗲𝗿𝗮𝗱.𝗶𝗼, the first blockchain OOH advertising platform.
PowerAD provides Brands & Marketing entities with blockchain-based tools to help them engage & monetize their audiences with private car owners who are willing to wrap their car.
The Issue
When an advertisement is distributed through a vast number of channels (enddistributor/user vehicles), tracking of performance and payment of users becomes difficult to track. Therefore, the scalability of advertisement becomes difficult to manage.
Of course, multiple location tracking systems can be implemented to collect information about the advertising performance of vehicles. In addition, it would be hard to keep track of all activities in a scaled environment where we deliver advertisements to a large number of customers.
Every company wants to advertise its product and represent it to as many as possible potential customers in a cheaper and more innovative way.
Owning a car is expensive. Gas, insurance, car registration, parking, and other car-related costs are increasing daily, and it has been proven that in some cities it is cheaper to replace the car with sharing services like Uber and Lyft.
We live in an era where the marketing industry is playing a major role in our lives. If the brands want to achieve ultimate success, a combination of good strategy and innovative marketing is needed. A good advertisement makes the product successful, innovative, and most importantly, makes an excellent profit for any company.
Every successful company considers how to bring its product closer to a large number of people, a large market, and focus on new customers while paying less money for advertising.
Classic billboards and poster ads are an outdated way of advertising, especially those positioned in one place that rarely draws the attention of customers who walk the same street every day.
By creating the PowerAD platform, we are here to make a change and offer new, cheaper, impressive, interesting, and fashionable marketing that will draw the attention of every person passing by the ad. Every company that wants to be successful needs to keep track and follow the spirit of modern times.
The Solution
PowerAD minimizes all these issues, and provides a simple and scalable solution for the respective issue. PowerAD is the first blockchain advertising platform that allows brands and advertisers to manage and scale advertising campaigns on private vehicles through our mobile apps and a real-time tracking system.
PowerAD makes the following difference:
● It offers real-time analytics, traceability, and measurability for unparallel advertising performance.
With our easy-to-use platform, advertisers can:
● DEFINE their ideal target audiences with the help of predictive data.
● DESIGN campaigns from a plethora of available outdoor inventory.
● RETARGET any online audience that is exposed to real-world ads, increase sales & conversions.
● MEASURE the performance of multi-channel campaigns in real-time with live analytics, understand attribution, and return on ad spend (ROAS).
● ADAPT campaigns’ location, duration, and audience using geospatial data.
PowerAD is a marketing platform for connecting drivers and brands to create powerful advertising campaigns with vehicles through a quality controlled PowerAD platform. This is mutually beneficial because it links authorized car owners and leading companies on the market.
PowerAD is the easiest way to earn extra income. Through its commercial mobile application and technology, PowerAD gives drivers an easy source of additional income by presenting their vehicle as an advertising space.
Brands control and directly measure results through the web platform. Brands and drivers gain access to powerful GPS platform tracking, analysis, reporting for new campaigns, notifications, statistics, scalability, and promotions supplemented by bonus offers/campaigns.
The innovative mobile application PowerAD is as simple as driving a car – drivers simply download the mobile application and log in as active drivers while in their vehicle. The system automatically accepts the driver and tracks his/her movement, speed, and mileage.
PowerAD is a revolutionary way for everyday drivers to earn extra income while performing daily activities, but it also enables businesses to connect directly to the audience, collaborate, and create a revolutionary marketing campaign with economic value.
With the PowerAD application, we provide a new, innovative, and interesting way of advertising.
PowerAD offers to brands and companies cheaper, more efficient, and more attractive advertising space that makes more impressions and gives amazing results. PowerAD brings money back to car owners by connecting drivers who want to advertise on their cars to brands that require a unique way of advertising and are willing to pay their customers for doing that.
We created an application that connects brands to future marketing agents who by driving their vehicles in populated areas will advertise a product, thereby attracting the attention of thousands of potential customers.
Brands are charged for each passed kilometer, which means that brands get a powerful ad without spending a lot of money, but also drivers earn extra income. Car maintenance is expensive. PowerAD is an application that can downgrade and solve this issue for vehicle owners, enabling them to make money in an interesting and easy way. All they need to do is brand their car for a period of time. The stickers are containing the brand logo or image and the car gets a new and more attractive look.
The drivers will benefit from this project and the most important thing is that they will earn extra money and cover their daily vehicle expenses.
Branding vehicles with unique stickers which are easily spotted on the streets and each brand is promoted to its potential customers, by its potential customers. Classic billboards and poster advertisements are an outdated way of advertising, especially when they are positioned in one place and rarely draw the attention of people passing the same street every day.
Instead of placing an ad on one street, we offer all brands a great opportunity to have an ad simultaneously on multiple streets and attract the attention of more customers.
We are also introducing a new PPK (payment-per-kilometer) system, which means that brands will be charged for each passed kilometer. The advantage is that drivers will advertise brands 24/7 in their neighborhood, pedestrian crossings, parking lots, and the companies will get a powerful ad without spending too much of their advertising budget.
The relevant control provided by the powerful and innovative PowerAD platform protects drivers and brands. Each member of the PowerAD network system is certified before gaining access to the system and transforming their vehicle.
How PowerAD blockchain network works:
Main concept of PAD Network is to build an ecosystem and Marketplace where advertisement campaigns can be published and further executed. Advertisers and Drivers will be the two main entities in the Marketplace, with one single goal – to make the advertisement more visible and accessible to the customers.
Marketplace
Marketplace is the main platform of the PAD Network where publishing, execution and performance tracking of the advertisements are provided. Drivers and Advertisers can connect to each other via Marketplace. Besides that, tracking on detailed performance and progress on both Advertisers and Drivers is available on the Marketplace.
Campaigns
Campaigns are defined as series of linked advertisements with a single concept. In Marketplace, a campaign represents intent to spend a certain budget towards distributing those advertisements.
As campaigns represent a financial commitment on a smart contract, they can also be seen as smart, automated insertion orders.
PAD coin will be used for the campaigns and interaction between the entities. Additional stable coins can be introduced to govern services payments between entities. Main framework of all interactions in the network would be Ethereum and ERC-20 tokens.
Advertisers
The advertisers are representing entities which demand distribution channel for their advertisements. In order Advertisers to initiate advertisement campaign a possession of
PAD tokens would be required. To apply for a free Driver, advertisers will also need a PAD tokens.
Drivers
Drivers and their cars are main distribution channel where advertisements are spread.
Drivers will need PAD tokens to subscribe for listing themselves in the Marketplace as available for campaigns.
Distribution channel
In the context of the PAD Network main distribution channel for advertisements will be cars and possibility to wrap them with advertiser content.
Token burning
During the process of initiating campaigns and subscribing as driver for campaigns some of the tokens used by both entities will be burned. Other part of the tokens used for the same purpose will go to a pool for staking rewards.
Campaign tracking and performance
The third part of the tokens goes for off-chain purposes, where statistics for advertising and order status will be collected.
Staking
Another possibility to use PAD tokens is to put them in the staking pools where additional rewards will be provided for the participants. Participating in staking will give further additional participation in governance of the PAD Network model and third-party validation on the Campaigns.
Important note: Due to the early stage of the development some of the concepts will be further introduced.
Drive and earn
PowerAD allows you to make money while driving your car! Connect with any brand through the mobile app, turn your car into a mobile billboard and start earning now!
Passive income
Earn extra income while driving your car and going about your daily activities!
Safety
Our removable advertising vinyl films will not damage the paint of your car. They even have the added benefit of protecting your car from road debris.
Community & Social impact
Promote your favorite brand and WOW the people on the street. The stickers are with unique designs and will make your car stand out from the crowd!
App rewards & Perks
Instant access to awesome exclusive deals just because you’re an PowerAD driver.
For more information about PADCOIN, please visit link at below.
● WEBSITE
● TELEGRAM
Written by: Probolingga
Bitcointalk profil link https://bitcointalk.org/index.php?action=profile;u=3198761
ERC20 address: 0xde3eF779376CD628c346842885E2A7466243BEAd
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